Canada’s steel industry is stepping into the spotlight as Zekelman Industries rolls out its “Buy Canadian” movement—an initiative urging Canadians to take action when they spot foreign steel being used on local construction sites. Within just two weeks of launching, the company has already issued over $10,000 in reward cheques, highlighting strong public engagement and growing concerns about imported steel on taxpayer-funded projects.
What Is the Buy Canadian Steel Movement?
The movement encourages residents to report construction sites—especially government-funded ones—where foreign steel is being used instead of Canadian-manufactured products.
Why Zekelman Industries Launched the Initiative
Zekelman Industries aims to protect domestic manufacturing and ensure that public dollars support Canadian jobs.
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How the Reporting System Works
Canadians can submit information about suspected foreign steel use through Zekelman’s website. Verified submissions receive reward cheques as part of the company’s awareness campaign.
Reward Payments Exceed $10,000
Just two weeks into the movement, Zekelman Industries has already paid out over $10,000 to individuals who filed accurate and verifiable reports.
Construction Sites Under Review
According to the release, verified reports involved projects such as:
- An amphitheatre project in Vancouver
- A fire hall in a small Ontario town
- A major bridge in Surrey, B.C.
- A transmission line in southwest Ontario
- A Brantford public school
- A transit expansion project in British Columbia
CEO Barry Zekelman’s Statement
Barry Zekelman called the reporting effort a type of “Snitch Line,” but emphasizes it targets government agencies—not workers.
“You’re snitching on the government who is bringing in foreign steel at the expense of Canadian workers,” he said. The response, he added, has been “overwhelming.”
Risks Linked to Imported Steel
Zekelman Industries stresses several concerns tied to foreign steel, including:
- Possible quality inconsistencies
- Reduced safety for public infrastructure
- Loss of Canadian manufacturing jobs
- Economic leakage when taxpayer dollars leave the country
Impact on Canadian Workers & Economy
The company emphasizes that using Canadian steel supports:
- Local employment
- Domestic suppliers
- Regional economic growth
- Long-term industrial stability
How Canadians Can Submit Reports
Individuals who spot foreign steel at a construction site can submit findings through the official page:
https://www.zekelman.com/buy-canadian
Conclusion
The Buy Canadian movement is rapidly gaining support nationwide, with citizens joining the effort to promote domestic steel manufacturing. As reward cheques continue to be issued, the initiative is shining a bright light on how public projects source materials—and why choosing Canadian-made steel matters for the country’s future.